GC Ad Day 2022
Overcoming Distrust – Advertising in an Age of Cynicism
Date: Wednesday 11 May 2022, 8:30 am to 4:00 pm (EDT)
Location: Library and Archives Canada, Auditorium, 395 Wellington Street, Ottawa
In person and via Webcast
Join us as we gather in person for a full day of learning from industry experts on the theme of “Overcoming Distrust – Advertising in an Age of Cynicism”.
Over the last two years we have seen distrust grow – in media outlets, spokespeople and experts. Audiences don’t know who or what to believe. As Government of Canada advertisers it is our duty to ensure that the Government of Canada delivers the appropriate message to the appropriate audience, and continues to build trust and confidence with all Canadians.
Speakers
Speakers include industry experts from Cossette Media, Hotspex, and Rain, as well as Government of Canada colleagues from Canada Revenue Agency, Employment and Social Development Canada, Health Canada, Indigenous Services Canada, Innovation, Science and Economic Development Canada, and Statistics Canada.
Topics
- Insights on Trust and the Trust-sentiment of the Canadian Population
- Re-evaluating the Process of Building Trust Through Media
- Working Together
- Challenges and Principles of Briefing Up about Ad Campaigns
- Importance of Briefing Alignment
- Fundamentals of the Media Strategy
